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The Telegraph

Pre-mixed cocktails put to the taste test – so do they measure up?

Madeleine Howell | The Telegraph

Pre-mixed cocktails were once the preserve of easy-to-please teenagers, willingly exchanging their pocket money for sugary bottled booze – or perhaps for picnickers or festival-goers, catching some rays in the park as they sipped on supermarket cans of Pimms or G&T.

Now, drinks industry legends including mixologists Tony Conigliaro (Bar Termini) and “king of cocktails” Ryan Chetiyawardana (Dandelyan, Cub) have launched their own pre-mixed cocktails, and both independent brands and supermarkets have upped their game (hello, Marks and Spencer’s passion fruit mojito and dark roasted espresso martini). According to Master of Malt, pre-mixed cocktail sales have increased by 31.6 per cent this year as cocktail culture expands from the bar to the home.

“With batched cocktails now found in some of the world’s leading bars, the stigma against this style of serve has largely disappeared,” says Pritesh Mody, the founder of World of Zing, which specialises in craft cocktails, hot sauces and seasonings.

For the lazier imbibers among us, this is very good news indeed: we can now quite simply pour ourselves a fairly decent negroni or Old Fashioned over ice, straight from the bottle.

Pedrino Sherry & Tonic
£1.95 per 20cl bottle, Waitrose

“This is a terrace drink, to enjoy under a tree. It’s like lemonade, with a gentle fizz. It’s a nice apéritif, but a garnish of pepper, cucumber, strawberry or citrus would top it off.”



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