The UK’s Most Award-Winning Spritzer,
Now Available in a Can!
Crowned International Pre-Mixed Drinks Producer of the Year in 2019, Pedrino Spritz is now available
in a can as well as a bottle to cater to the demands of the booming ready-to-drink market. The
Mediterranean inspired brands’ break-through flavour Pedrino Sherry & Tonic Spritz has been
beautifully packaged in a 250ml can. Using the same award-winning recipe, it is now 10x more
convenient for retail.
Launching in over 300 Waitrose stores and Amazon Prime, Pedrino Spritz is now packaged for ‘at
home’ refreshment. The home drinking occasion has never been more important than the last year
and these new consumer habits are expected to last long into 2022. Whether it’s a picnic, or a
Summer BBQ, an iced bucketful of Pedrino Spritz cans is an essential purchase for any Summer
party or get together.
Co-founder and Manager Director, Sam Showering says: “Shining amongst the competitive market of
canned seltzers, Pedrino Spritz lends itself perfectly to the ever-evolving demand for innovation,
quality and convenience.”
with artisanal tonic water; hand-made with natural orange and peach botanicals & signature bitters. At
98 calories and 4% abv, it is the perfect choice for the calorie conscious and discerning drinker.
Serve chilled, Pedrino’s ‘The Perfect Spritz, Every Time’.
Instagram: @pedrinospritz
Facebook: @pedrinospritz
This refreshingly original bittersweet spritz is packed full of originality; marrying origin-protected sherry
with artisanal tonic water; hand-made with natural orange and peach botanicals & signature bitters. At
98 calories and 4% abv, it is the perfect choice for the calorie conscious and discerning drinker.
Serve chilled, Pedrino’s ‘The Perfect Spritz, Every Time’.
ABOUT THE FOUNDERS – Sam Showering & Joe Knopfler
Name: Sam Showering (33)
Role: Founder and Managing Director
Did you know? Sam is a 16th Generation Drink Maker. His family created: Babycham and Brother’s Drinks
On the first weekend of the first year of University, Pedrino founder Sam Showering knew he’d made a terrible mistake. Without ceremony, he left, knowing he wanted to join the Showering family drinks business – the people behind some of the UK’s iconic party drinks like Babycham. Before starting on
the factory floor, Sam enjoyed one last care-free summer and went on a gastronomical Grand Tour around Europe. The rich, smooth and sun-soaked fortified wines soon became a favourite. He got to know and enjoy them with locals – sometimes with tonic and always in the sun. Years later, after a period with Fever-Tree where he finished-off his appreciation for a well-balanced drink, Sam set about finding the perfect botanical match for those beloved fine fortified wines. And so Pedrino was born.
Name: Joe Knopfler (33)
Role: Founder and Director
Did you know? Joe’s grandfather is the real Mr Salomone, The Plaza Hotel manager from Kay Thompson’s ‘Eloise’ books.
Joe is a business graduate with family backgrounds in music and hospitality. His upbringing enabled him to travel the world and observe its customs and quirks. With a keen interest in F&B and the fated friendship of Sam since childhood, the schoolfriend pact of their own drinks brand evolved from a nostalgic pipe-dream to a reality
Instagram: @pedrinospritz
Facebook: @pedrinospritz
Available from Waitrose and Amazon Prime very soon!
Available in Waitrose soon!
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